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Lisa Trager's Content Strategy Workshop Review / by Julie Waxgiser


On August 4, 2012, 15 early-rising participants trekked to mid-town Manhattan on a Saturday morning as Lisa Trager led a half-day workshop full of rich information on content strategy for STC NY Metro.

Trager’s workshop, “Gaining Insights into your Targeted Audience through Competitive Analysis, Analytics, and Stakeholder Research”, taught the elements of content strategy in a context of creating a virtual pet community.

Trager focused on how to work and communicate with stakeholders to determine the audience, purpose, and goals of a commercial website, how to look at peer sites and the sentiment of your site’s product or service, and how to strategize based on those findings.

She also showed a variety of online sources for analytics, data, and statistics to help strategize further when creating or upgrading a commercial or organizational website.

The workshop drew a broad range of in-person and even a few virtual participants, from an STC Fellow, a career online content strategist with famous clients, semi-experienced website content strategists, to novices. Afterward, many of the participants were interested in learning more.

Lisa Trager’s workshop was a valuable offering through the STC NY Metro chapter. We look forward to a continued good relationship with Lisa Trager and a year of continued high quality programming.
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