Trager’s workshop, “Gaining Insights into your Targeted Audience through Competitive Analysis, Analytics, and Stakeholder Research”, taught the elements of content strategy in a context of creating a virtual pet community.
Trager focused on how to work and communicate with stakeholders to determine the audience, purpose, and goals of a commercial website, how to look at peer sites and the sentiment of your site’s product or service, and how to strategize based on those findings.
The workshop drew a broad range of in-person and even a few virtual participants, from an STC Fellow, a career online content strategist with famous clients, semi-experienced website content strategists, to novices. Afterward, many of the participants were interested in learning more.
Lisa Trager’s workshop was a valuable offering through the STC NY Metro chapter. We look forward to a continued good relationship with Lisa Trager and a year of continued high quality programming.