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Learning Event: The Emerging Role of the Content Engineer featuring Cruce Saunders (Virtual only)

Join us for Tech Comm Takes The Lead - Part II 

The Emerging Role of the Content Engineer: 
Bringing Together Content Strategy, Content Engineering, and Content Operations  

featuring Cruce Saunders 

Monday, April 22, 2019, 5:50p-7:30p EDT (UTC-4) [Virtual only]

To register & pay, see How to Attend on this page.
STC members and students pay US$5; non-STC members pay US$10.

The Content Engineer now plays a central role in delivering intelligent content and the role has shown itself as a critical to successful customer experience management; personalization and engagement automation; new conversational content variants; and content publishing to multiple platforms and channels.

In this session, you will learn:
  • The territory covered by content strategy and content engineering practices
  • How to distinguish between content strategy and content engineering functions
  • Why content engineering is an organizational function that cannot be left out without tremendous project and ongoing management costs
  • How content engineering fits into a new content operating model and helps smooth the way for next-generation content supply chains
  • How to build a content engineering practice with existing staff
  • Key content engineering deliverables and functions
  • Cruce's call for intelligent content and more human digital experiences

Explore Additional Resources

Event Schedule

5:45 pm - 5:50 pm: Dial-in
5:50 pm - 6:00 pm: Welcome
6:00 pm - 7:00 pm: Presentation
7:00 pm - 7:30 pm: Q&A
Times are EDT (UTC -4)

About Cruce Saunders

Cruce Saunders is a thought leader, innovator, speaker, author, founder, and principal at [A]: The Content Intelligence Service and is author of Content Engineering for a Multi-Channel World. Cruce has spent more than 20 years focused on content technology and has directed hundreds of digital and content engineering engagements along with his team.

For STC, he has written multiple articles published in intercom and Technical Communication.

Cruce and the Simple [A] team work with the largest and most complex enterprise content publishers on Earth—including Fortune 50 enterprises, governments, and other large institutions—crafting the next generation of content supply chains and customer experiences.

Cruce regularly keynotes on omnichannel customer experience, content intelligence, artificial intelligence (AI), personalization, and intelligence transformation. He also hosts the podcast Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on Twitter.

How to Attend - Cruce Saunders

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