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01. Bill Gribbons: The Art and Science of User Experience Design (September 14, 2014)

Bill Gribbons
Bill Gribbons presents

The Art and Science of User Experience Design

On Sunday, September 14, 2014, you and your colleagues will learn more about how human behavior influences user experience design from a leading expert in the field.

The Art and Science of User Experience Design Workshop

8:15 am - 9:00 am - Registration & Breakfast
8:45 am - Phone line opens for virtual participants
9:00 am - 5:00 pm - Workshop

This session provides the foundation for creating an effective user experience through a deep understanding of human behavior. This program removes the mystery surrounding human perception, how the mind encodes sensory input, and how the mind stores and retrieves memories that guide information processing.

An understanding of these foundational behaviors then informs the design of information, user interaction, interface design, and performance support systems.

Participants will:

  • Learn the elements of intuitive interface and interaction design in practice
  • Explore strategies for managing the load imposed by a system with a goal of improving human performance while also reducing errors
  • Consider managing the emotional elements underlying the user experience

Discussions will include the Six Elements of the User Experience:

  1. Designing to accommodate the perceptual system
  2. Supporting preconscious requirements
  3. Understanding the role of users’ mental models
  4. Accommodating meta-cognitive requirements
  5. Managing the user's workload
  6. Creating an appropriate emotional experience
After reviewing each behavioral element, participants will have the opportunity to apply this behavior to case studies of their choosing. This analysis serves as the underpinning of an expert reviews and the practice of informed design.


You cannot walk in. You can only pass building security if you are on their list as a registrant.

To register, go to the Registration section below, sign up, and pay in advance of the registration deadline.

Medidata Solutions
350 Hudson St, Fl 9, (between King St & Prince St)
New York, NY 10013 USA

- 1 to Houston St
- C, E to Spring St

Room: Training Room

Day of event contact +1.8624529927
Register & Pay

Please REGISTER EARLY. Limited seats are available. Deadline for registration is Friday, September 12.

To register, select the appropriate payment level below and click Buy Now. Proceed to pay via Paypal.

NOTE: All registrations are transferable but non-refundable.

A link for virtual participants will be sent 1 day before each events.