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06. Joe Welinske: An Agressive Approach to Concise Writing (February 18, 2015)

Joe Welinske portrait
Joe Welinske presents:

An Aggressive Approach to Concise Writing

On Wednesday, February 18, 2015, network with your colleagues.

You don't want your users squinting and pinching while reading your content on their mobile devices.

Get tough about streamlining your footprint and avoiding these no-nos.  

An Aggressive Approach to Concise Writing

5:30 pm - 5:50 pm -
  • Networking and refreshments (NYC)
  • Dial-in (Virtual)
5:50 pm - 6:00 pm - Welcome and Announcements
6:00 pm - 6:40 pm - Presentation
6:40 pm - 7:00 pm - Q&A

Writing concisely is one of the fundamental skills central to any mobile user assistance.

The minimal screen real estate can’t support large amounts of text and graphics without extensive gesturing by the users. Using small font sizes just makes the information unreadable unless the user pinches and stretches the text.

Even outside of the mobile space, your ability to streamline your content improves the likelihood it will be effectively consumed by your target audience.

This session offers a number of examples and techniques for reducing the footprint of your prose while maintaining a quality message. The examples used are in the context of mobile UA but can be applied to any technical writing situation.

You will learn:
  • How research shows the problems with overly complex text in small-screen and mobile environments.
  • How Simplified Technical English and Plain English can improve your writing.
  • How aggressive redesign of traditional writing styles can significantly reduce word count and improve readability.


You can join a group in NYC to listen and network. You cannot walk in. You can only pass building security if you are on their list as a registrant.

To register for the virtual presentation and the networking meetup, go to the Registration section below, sign up, and pay in advance of the registration deadline.

Medidata Solutions
350 Hudson St, Floor 9, between King St & Prince St
New York, NY 10013-4535 USA
- 1 to Houston St
- C, E to Spring St

Room: TBD
Day of event contact:  +1.8624529927  
Register & Pay

Please REGISTER EARLY. Limited seats are available. Deadline for registration is Monday, Feb. 16.

To register, select the appropriate payment level below and click Buy Now. Proceed to pay via Paypal.

NOTE: All registrations are transferable but non-refundable.

A link for virtual participants will be sent 1 day before each events