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03. Learning Event: The Emerging Role of the Content Engineer featuring Cruce Saunders (Virtual only) April 22, 2019

Join us for Tech Comm Takes The Lead - Part II 

The Emerging Role of the Content Engineer: 
Bringing Together Content Strategy, Content Engineering, and Content Operations  

featuring Cruce Saunders 

Monday, April 22, 2019, 5:50p-7:30p EDT (UTC-4) [Virtual only]

STC members and students pay US$5; non-STC members pay US$10.


The Content Engineer now plays a central role in delivering intelligent content. In this capacity, the tech comm professional emerges as a bridge builder -- a role that is critical to successful customer experience management, personalization and engagement automation, new conversational content variants, and content publishing to multiple platforms and channels.

Learning Objectives

In this session, you will learn:
  • The territory covered by content strategy and content engineering practices
  • How to distinguish between content strategy and content engineering functions
  • Why content engineering is an organizational function that cannot be left out without tremendous project and ongoing management costs
  • How content engineering fits into a new content operating model and helps smooth the way for next-generation content supply chains
  • How to build a content engineering practice with existing staff
  • Key content engineering deliverables and functions
  • Cruce's call for intelligent content and more human digital experiences

Explore Additional Resources

https://simplea.com/Publications/eBooks/Content-Engineering-Multi-Channel


       

Event Schedule

5:45 pm - 5:50 pm: Dial-in
5:50 pm - 6:00 pm: Welcome
6:00 pm - 7:00 pm: Presentation
7:00 pm - 7:30 pm: Q&A
Times are EDT (UTC -4)

About Cruce Saunders

Cruce Saunders is a thought leader, innovator, speaker, founder, and principal at Simple [A]. Author of Content Engineering for a Multi-Channel World, Cruce has more than 20 years of experience leading content technology, digital, and content engineering engagements. For STC, he has written multiple articles published in intercom and Technical Communication.

Cruce and the Simple [A] team work with the largest and most complex enterprise content publishers on Earth—including Fortune 50 enterprises, governments, and other large institutions—crafting the next generation of content supply chains and customer experiences.

Cruce regularly keynotes on omnichannel customer experience, content intelligence, artificial intelligence (AI), personalization, and intelligence transformation. He also hosts the podcast Towards a Smarter World, where he connects with leaders impacting global intelligence. Follow him on Twitter.

Ready To Meetup?
If virtual learning has you craving for an in-person experience, claim your seat now for the most multidimensional installment of the series Tech Comm Takes The LeadIn Part III, STC NY Metro heads to SoHo, NY to the headquarters of Medidata in Hudson Square for:
 
Reaching Across Silos and Driving Dynamic Impact in the Digital Age of Social Media and Artificial Intelligence

About STC NY Metro
STC NY Metro is a chapter of the Society of Technical Communication serving the New York Metropolitan region. Our mission is to engage the next generation of professionals while advancing the theory and practice of technical communication, instructional design, content strategy, data visualization, analytics, and user experience. For more about the Society of Technical Communication, see Join STC today.
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