On June 10, 2013, we are happy to offer a joint, free event with Content Strategy NYC featuring the renowned Rahel Bailie.
6:00 pm - 7:00 pm - Networking & Refreshments
7:00 pm - 8:30 pm - Presentation
Many organizations don't view managing content as a strategic business asset that can bring value and return on investment. They tend to be reactive, tactically responding to the pain of having too much information.
The reality is that content strategy covers a range of activities that stretch any skill set, from content design and curation to taxonomies and editorial. The challenge, then, is to understand how a content strategy can work in particular business contexts, and match the strategy to the business and content requirements.
In this tour of the content strategy landscape, Rahel Anne Bailie explores the connections and intersections among the functional areas within the discipline to provide a framework for both organizations and practitioners.
Rahel Anne Bailie, principal of Intentional Design, integrates content strategy, business analysis, information architecture, and content management to increase the return on investment of product lifecycle content. An aficionado of content structure and standards, she is co-author of Content Strategy: Connecting the Dots Between Business, Brand and Benefits (XML Press, 2013) and co-producer of Content Strategy Workshops. Rahel is a Fellow of the Society of Technical Communication since 2009.