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05. Holiday Networking & Lisa Trager: The Role of the Content Strategist (Dec. 6, 2011)

Lisa Traeger
Lisa Trager presents: The Role of the Content Strategist
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On December 6, 2011, join us for this special session on content strategy and enjoy the opportunity to network at our holiday party among the bright lights of Times Square!  Lisa Trager will headline our monthly meeting and special event with a presentation on the role of the Content Strategist.  
5:30 pm 7:00 pm - Holiday Cocktails/ Dinner Networking
7:00 pm - 8:30 pm - Presentation
8:30 - 9:00 pm  - More cocktails

The Role of the Content Strategist

Content Strategy is a hot topic these days, but what exactly is it? How can we implement an effective content strategy? In this presentation, you will learn what is meant by content strategy and why you need a content strategy. Content is an integral part of all business communications, and we all need a strategy for managing our content throughout the different stages of planning, development and delivery.

You will also learn the roles and skills of a content strategist, as well as a methodology for implementing a content strategy. As organizations are looking for alternative ways to communicate, including social media, wikis, tutorials, mobile and other communication channels, you need to be able to plan for the best delivery of your content.

Following the presentation, Ellen Buttolph and Ghada Captan will discuss what content strategy means for technical communicators, and how you can apply these lessons about content strategy to your daily work.


Thomson Reuters
3 Times Square/Broadway
New York, NY 10036

Millenium Board Room, 26th floor
Contact # (917)-312-1567

IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed.


Please REGISTER EARLY. Deadline for registration is December 5. All events are available Virtually. WEB link for Virtual participants will be sent 1 day before the events.

Holiday Dinner/Cocktails
Register for Holiday Party / Lisa Trager- Role of the Content Strategist -  Dec. 6