April 19, 2012 Meeting
5:30 - 7:00 pm - Networking / Refreshments
7:00 pm - 8:30 pm - Presentation - LIVE or Virtual
Global Content Authoring: Trends and Best Practices in Web and Mobile Content
Whether you are in the middle of a global translation or content management project, or just curious, don't miss Mark Hjerpe, global content authoring expert. He will give us an update us on priority areas and the latest tools and technologies that are currently available.
He categorizes the main issues as follows:
1) Content prioritization - Identifying what is...
- Mission critical
- General content – branded vs. non-branded
- General content – static vs. dynamic
- User generated content
2) Global Branding
- Pre-flight
- Brand captains
3) Mobile content
- Mobile statistics
- Challenges of mobile content localization
- Best practices in mobile localization
4) Technology
- Globalization Management Systems
- Translation Memory
- Machine and Hybrid Solutions
5) Industry Vertical trends:
- Life sciences
- Financial
- Legal
- Retail
Be ready to fire off your own set of questions to Mark!
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