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09. Mark Hjerpe: Global Content Authoring: Trends and Best Practices in Web and Mobile Content (April 19, 2012)

Mark Hjerpe

Mark Hjerpe presents: Global Content Authoring: Trends and Best Practices in Web and Mobile Content

April 19, 2012   Meeting
5:30 - 7:00 pm - Networking / Refreshments
7:00 pm - 8:30 pm - Presentation - LIVE or Virtual


Global Content Authoring: Trends and Best Practices in Web and Mobile Content

 
Whether you are in the middle of a global translation or content management project, or just curious, don't miss Mark Hjerpe, global content authoring expert. He will give us an update us on priority areas and the latest tools and technologies that are currently available.   
He categorizes the main issues as follows: 

1)      Content prioritization - Identifying what is...
 
  • Mission critical
  • General content – branded vs. non-branded
  • General content – static vs. dynamic
  • User generated content
  
2)      Global Branding
 
  • Pre-flight
  • Brand captains
 
 3)      Mobile content
 
  • Mobile statistics 
  • Challenges of mobile content localization 
  • Best practices in mobile localization
 
 4)      Technology
 
  • Globalization Management Systems 
  • Translation Memory 
  • Machine and Hybrid Solutions
 
 5)      Industry Vertical trends:
 
  • Life sciences 
  • Financial 
  • Legal 
  • Retail
 Be ready to fire off your own set of questions to Mark!
 

Location

Thomson Reuters
195 Broadway/Fulton
New York, NY 10007

Room # TBA
Contact # (917)-312-1567

IMPORTANT: Be sure to bring a picture ID to show security at the main entrance. You must RSVP and be on the list at security. No walk-ins will be allowed.
 


 

About Mark Hjerpe

Mark has played a pioneering role in the growth of global language, business, and cultural consulting services worldwide. Hjerpe joined Translations.com in 2001, focusing on the full range of issues that US-based companies face in an increasingly global economy. During his tenure, he has mastered the specialized needs of many fields and distinguished himself by anticipating emerging trends in international business.  Past experience includes: General Manager - Bowne of Tokyo; Country Manager - Bowne, India; Sales Executive - Bowne of Singapore and Sales Executive, Latin America - Merrill Corporation. Having lived in Latin America, Asia, and the US, Hjerpe has firsthand knowledge of the array of issues that confront businesses and individuals in the global marketplace. Hjerpe holds a BA in Spanish from HSU and an MA, with Honors, in Latin American Studies from the University of California at Santa Barbara.


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